How AI is revolutionizing growth for small businesses

Since the invention of the internet – and for that matter, cell phones – we have not witnessed a technological innovation so pervasive as AI. Artificial Intelligence is changing the way we live our lives and how businesses operate and interact with their customers. For small businesses who have leaner resources, AI represents a significant shift in the ability to compete on a larger scale.

Couple this with AI’s ability to use first-party data to create a more accurate picture of a customer’s needs, AI is redefining the parameters of customer experience. However, with AI products and tools popping up at every turn, it’s important to not only understand how AI is reshaping the landscape of growth, but how small businesses are managing this change.

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