SSM Health to build clinic in Verona

SSM Health plans to build a clinic in Verona, expected to open in 2026 on the southwestern corner of highways 18-151 and 69.

It’s the latest of several medical facility projects in the Madison area for which construction is underway or planned soon.

SSM Health (copy)

SSM Health’s $75 million South Madison Campus opened in 2022 on Fish Hatchery Road.

The SSM Health clinic, to be 40,000 square feet and cost $25 million to $30 million, will offer family medicine services and physical and occupational therapy, said Jason Craig, vice president of ambulatory care for SSM Health in Wisconsin. It is also expected to have lab and imaging services and other specialty services. Construction will start early next year.

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“Given the demands that we have within our primary care services and the demand in the communities we serve — and certainly see within Verona — family medicine is going to be at the forefront of our initial service offerings,” Craig said.

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SSM Health has long owned 97 acres at the location, west of Highway 69, south of Highway 18-151 and north of Valley Road. Future projects at the site will include additional clinic space and services, but specific plans have not been developed, Craig said.

St. Louis-based SSM Health owns St. Mary’s Hospital in Madison and six other hospitals in Wisconsin, including in Baraboo, Janesville and Monroe, along with many clinics. Its closest clinic to Verona is on the northeast corner of Old Sauk Road and the Beltline in Madison.


Construction is expected to start by this summer on an SSM Health ambulatory surgery center in Sun Prairie, at the site of its prior stand-alone emergency center on the southwestern corner of Highway 151 and Reiner Road. The facility, to focus on orthopedics and eye care, is expected to open next year.

UW Health plans to open its Eastpark Medical Center on Madison’s Far East Side in October. The 470,000-square-foot, seven-story building will offer services including women’s specialty care and cancer treatment, such as proton therapy expected to start in late 2025.

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The Eastpark facility is next to UW Health’s 56-bed East Madison Hospital, which opened in 2015 in the American Center Business Park east of Interstate 39-90-94 and north of Highway 151. As part of an inpatient expansion project announced last year, UW Health plans to add six operating rooms to the hospital and other space, including 20 emergency department rooms.

Also through the inpatient expansion, UW Health plans to add a facility between UW Hospital, at 600 Highland Ave. on the West Side, and the nearby UW Medical Foundation Centennial Building. The six-story structure is expected to have 22 emergency department rooms, 22 flexible-care beds and 48 inpatient rooms.

Construction on both UW inpatient expansion projects is expected to start this year. 

UW Health also plans to open a University Row Clinic in 2026, next to its Digestive Health Center, which opened in 2013 at 750 University Row, near University Avenue and Whitney Way on the West Side. The four-story clinic is expected to offer specialty care, primary care, urgent care and other services, including a lab and a pharmacy.

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In February, UW Health and UnityPoint Health-Meriter announced plans to build a rehabilitation hospital in Fitchburg. The 40-bed facility is expected to open by 2026 at the southwest corner of Lacy Road and Highway 14. Like a 50-bed UW Health Rehabilitation Hospital that opened in 2015 next to East Madison Hospital, the Fitchburg facility will be managed by Lifepoint Health.

Encompass Health, a for-profit company based in Birmingham, Alabama, opened a rehabilitation hospital in Fitchburg in November, at 5535 Nobel Drive, near Fish Hatchery Road and south of Lacy Road.


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